Harders Humble Roots
The Harders brand of syrups and flavorings began in 1933 as a simple operation with a simple idea; produce high-quality syrups and flavorings using great ingredients. More and more people in the community began using Harders syrups and flavorings to make their favorite local treats like Guri-Guri and Strawberry Li-hing Popsicles. As the popularity of shave ice grew in Hawaii, so did the Harders brand. Local mom and pop shave ice stores and restaurants looked to Harders to deliver that “home made” taste that they knew and loved. Restaurants like Zippys and McDonalds looked to Harders to create iconic fountain drinks such as Harders Lilikoi, Harders Fruit Punch, and Harders Green River. In 2008, Island Maid acquired the Harders brand from CICO Enterprise after many years of slow declining sales. There needed to be a refocusing of the Harders brand's core values and direction. This was done by enhancing the Harders line of products by using real fruit, fruit oils, and fruit essences in more of their syrups and flavorings. Starting in 2018, The "Harders Hawaii" line will feature a new refreshed logo design, further enhancing and refocusing of its core values and vision. Today the Harders brand is stronger than ever and continues to be a sought after and cherished brand for local families and businesses.